Despite e-commerce dominance, physical stores remain a retailer’s most powerful asset—if used correctly.

Too many brands treat their brick-and-mortar locations as afterthoughts, focusing on transactions instead of transformation.

But the most successful retailers understand that stores are more than just selling spaces—they’re the key to customer loyalty, brand differentiation, and seamless omnichannel experiences.

This masterclass changes how you see the role of physical retail.

Ian Scott, a global retail expert and in-store experience strategist, brings insights from thousands of store visits worldwide, breaking down how leading brands blend technology, human interaction, and sensory engagement to create unforgettable shopping experiences.